What it sells
Coffee chain.
Business model breakdown
Workflow: what inputs become what output?
Pre-order via app, skip the wait, loyalty rewards, prepaid subscription
Economics: what it saves and how it charges
Sells coffee cups, beans/blends, merch and subscription (absub); 350K+ customers, 60% repeat
Distribution: how it reaches customers
100+ outlets, own app with pre-order, subscriptions, gifting and merch
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-05-27 | Pre-Series B | Rs 61 crore | Kliff Ventures (lead) | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.