What it sells
Purchase (consumer shopping) data platform.
Business model breakdown
Buyer: who owns the budget?
UnverifiedInsights/category and sales teams at FMCG manufacturers (Danone, Nestle named as webinar peers).
Workflow: what inputs become what output?
Collects purchase data from 45,000 shoppers in Spain, delivers granular SKU/retailer insights within 4 days of period close, replacing slower traditional consumer panels.
Economics: what it saves and how it charges
UnverifiedData/insights subscription sold to FMCG companies; free period-close insights webinars drive leads; raised EUR 3.6M.
Distribution: how it reaches customers
"Let's talk" sales contact plus free webinars and press-ready market reports.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2025-12-08 | — | 3,6 millones | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.