What it sells
App marketplace for booking local in-person experiences (workshops, food, wellness, art) in Indian cities.
Business model breakdown
Buyer: who owns the budget?
Individual consumers and couples/groups booking leisure experiences; also companies via "Plan your team outing" and brands via "Alive for brands".
Trigger: what makes them buy now?
Wanting something unusual to do on a weekend or date and a team outing; low-effort booking (home page: "Book in two taps. Show up.") with a "Book Now, Pay Later" option.
Workflow: what inputs become what output?
Browse curated experiences by city and category, pick a slot, book in two taps and pay (or pay later), show up; gift cards, vouchers and planner pages support gifting and groups.
Economics: what it saves and how it charges
UnverifiedMarketplace taking a cut of experience bookings (inferred, no stated take rate).
Distribution: how it reaches customers
UnverifiedConsumer app/website with listings per city (Bengaluru etc.), 10% off promos, Instagram, gift cards, plus B2B team-outing and brand-launch channels.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-09-28 | — | $1M | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-13.