What it sells
Luxury fashion goods without the markup.
Business model breakdown
Workflow: what inputs become what output?
Shoppers browse by category, material (leather, silk, wool, cashmere, linen) or by "atelier" brand and buy online direct to consumer; site includes an AI assistant.
Economics: what it saves and how it charges
UnverifiedRetail margin on direct-sourced luxury-style goods sold at $100-$400 price points ("without the markup" positioning).
Distribution: how it reaches customers
Direct-to-consumer online store featuring multiple in-house "atelier" labels (avalea, boliz, felicia, cultum, fire lady fur, and others).
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-08-27 | — | $9.5M | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.