What it sells
Women's healthcare brand.
Business model breakdown
Buyer: who owns the budget?
Individual women / new mothers (self-pay).
Workflow: what inputs become what output?
Life-stage product journeys: trying to conceive, pregnancy, labor prep, vaginal/C-section recovery, pumping, menopause.
Distribution: how it reaches customers
Direct-to-consumer Shopify store with bundles/kits and doctor endorsements.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-10-10 | Pre-Series A | Rs 4.8 crore | Mudhal Partners (lead) | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.