What it sells
Toy manufacturing.
Business model breakdown
Buyer: who owns the budget?
UnverifiedProduct and sourcing heads at consumer toy and kids brands and character-IP licensors.
Trigger: what makes them buy now?
Brands need design-led products manufactured at scale with global safety compliance, and licensed character products approved for retail.
Workflow: what inputs become what output?
Concept and industrial design, engineering (DFM, tooling), pilot and high-volume manufacturing with layered QC, packaging and channel-ready delivery; licensed IP approvals and testing.
Economics: what it saves and how it charges
ODM/contract manufacturing margins on volume; 250,000 sq ft factory, 200+ product lines, 5M+ units delivered.
Distribution: how it reaches customers
B2B direct via 'Get in touch'; licensing partnerships with entertainment and animation IP owners.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-03-23 | — | Rs 63 crore | Blume Ventures (lead) | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.