What it sells
D2C activewear brand.
Business model breakdown
Buyer: who owns the budget?
UnverifiedIndividual consumers (women and men) in India.
Workflow: what inputs become what output?
Browse fabric-led activewear, buy online or in stores/app, returns and exchanges.
Economics: what it saves and how it charges
Direct apparel sales with discount codes, BOGO, loyalty program and gift cards; prices in Rs.
Distribution: how it reaches customers
D2C website and app, plus physical store locator.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-08-07 | — | Rs 160 crore | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.