What it sells
CRM.
Business model breakdown
Buyer: who owns the budget?
Marketing owners at small businesses, ecommerce and mid-market/enterprise teams; developers for transactional API.
Workflow: what inputs become what output?
Build multichannel campaigns (email, SMS, WhatsApp, push), automation, transactional messaging, CRM/sales pipeline and loyalty on one customer data platform.
Economics: what it saves and how it charges
SaaS subscription tiers by send volume plus separately sold SMS credits; claims 600,000+ customers.
Distribution: how it reaches customers
Self-serve signup with free plan, partner/expert ecosystem, enterprise sales.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2025-12-03 | — | $583M | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.