What it sells
Cookies.
Business model breakdown
Buyer: who owns the budget?
Consumers and corporate gifting buyers.
Workflow: what inputs become what output?
Order cookie boxes online for Australia-wide delivery or store pick-up.
Economics: what it saves and how it charges
Direct-to-consumer bakery retail and delivery plus stores, corporate and catering; 4.8 stars from 1,288 reviews.
Distribution: how it reaches customers
Online Shopify store, physical stores, delivery across Australia, ships to HK, Japan, Malaysia, NZ, Philippines, Singapore.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2025-11-17 | — | $25M | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.