What it sells
Modernizes Italy's driving schools.
Business model breakdown
Buyer: who owns the budget?
Young people and their parents.
Workflow: what inputs become what output?
Enroll, study theory and quizzes in app, upload documents, BRUM books theory exam (foglio rosa), then book driving lessons with certified instructors.
Economics: what it saves and how it charges
Driving-school fees; claims about 30% cheaper than other schools, 8 of 10 pass first attempt; also recruits instructors, City Managers and franchise-style school openings.
Distribution: how it reaches customers
Physical branches in 8 Italian cities plus app and online signup.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-01-19 | — | €5M | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.