What it sells
Foundational infrastructure for agentic commerce.
Business model breakdown
Buyer: who owns the budget?
UnverifiedHead of Ecommerce or product content at a retailer or brand (customer quote from Head of Ecommerce at Firtal).
Trigger: what makes them buy now?
Purchasing sends a spreadsheet with a name, GTIN and blurry image and marketing must write full product pages; backlogs of thousands of products and revenue stuck in the warehouse.
Workflow: what inputs become what output?
Ingest messy supplier data, normalise and enrich attributes and categories, generate descriptions, translations and images, then output feeds for Google Shopping, Amazon, Shopify and marketplaces.
Economics: what it saves and how it charges
Sells ecommerce teams product-onboarding automation; claims -85% manual work, -95% time-to-market and 100% consistent product data. Pricing model not published.
Distribution: how it reaches customers
Demo-led ('Book demo'); API docs available.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-02-23 | — | €4M | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-13.