What it sells
Fitness and wellness brand selling cultpass memberships for gyms, group classes, sports and at-home workouts, plus healthy food, mental wellness and care products.
Business model breakdown
Buyer: who owns the budget?
UnverifiedUrban individual consumers (and corporates via business.cult.fit) buying gym and group-class memberships.
Workflow: what inputs become what output?
Buy a cultpass, book group workouts or gym sessions in the app, attend at centres, pause the pack when away and use credits at other centres or cities.
Economics: what it saves and how it charges
UnverifiedMemberships (cultpass tiers: ELITE, PRO, single-centre) plus workout gear, food and franchising.
Distribution: how it reaches customers
Own centres and app, franchise opportunities, corporate partnerships, and cult.fit store.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-03-23 | — | $47M | Temasek | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-13.