What it sells
Menstrual health research and targeted supplements
Business model breakdown
Buyer: who owns the budget?
UnverifiedThe consumer herself (direct-to-consumer purchase).
Trigger: what makes them buy now?
Recurring PMS/PMDD and cycle symptoms (mood, pain, fatigue) where she wants a clinically studied option.
Workflow: what inputs become what output?
Takes a daily supplement for at least 3 months (saffron-based formula cited to randomised trials); delivered on a 28-day subscription cycle.
Economics: what it saves and how it charges
Direct-to-consumer subscription supplement; subscribing saves up to 35%, with first-order promotions.
Distribution: how it reaches customers
Online store (Shopify) with subscribe-and-save, 30-day money back, referral offers, Trustpilot reviews.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-07-28 | — | €5.2M | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.