What it sells
AI semantic layer for go-to-market teams that unifies CRM, call, email and document data into a knowledge graph, with AI agents ('Sidekicks') that monitor pipeline, flag slipping deals and automate deal admin.
Business model breakdown
Buyer: who owns the budget?
Sales/revenue leaders
Trigger: what makes them buy now?
Deal intelligence is scattered across calls, emails and documents and leaves when a rep leaves.
Workflow: what inputs become what output?
Pipeline monitoring and deal administration
Economics: what it saves and how it charges
Claims 5-6 hours saved weekly on sales admin and +165% more deals closing within the forecast window.
Distribution: how it reaches customers
Sales-led B2B SaaS; waitlist at launch (Sidekicks launch 5 November).
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-10-13 | Pre-seed | $600K | — | news.google.com |
| 2026-10-12 | Pre-seed | $600K | — | thesaasnews.com |
| 2026-10-08 | Pre-seed | £454.3K | Fuel Ventures (lead), Manchester Angels, B2B software angels | uktechnews.info |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.