What it sells
A cross-border consumer audio brand selling mid-priced true-wireless earbuds with in-house noise-cancelling tech.
Business model breakdown
Buyer: who owns the budget?
UnverifiedIndividual consumers buying at the official store.
Trigger: what makes them buy now?
New launches and anniversary promotions.
Workflow: what inputs become what output?
Consumer browses by earbud/headphone/speaker line, orders from regional stores (Global, Europe, DE, UK, JP) with tracked shipping.
Economics: what it saves and how it charges
Hardware margin on earbuds, headphones and speakers sold direct; lifetime warranty and 30-day free returns offered.
Distribution: how it reaches customers
Amazon (multi-region), own DTC site, Tmall, JD, Douyin
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-07-20 | Pre-A | — | 星徽精密 (angel); 华凯易佰 (Pre-A, 35.49%) | m.cifnews.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.