What it sells
'Shopping passport' for AI-powered personalised commerce.
Business model breakdown
Buyer: who owns the budget?
UnverifiedEcommerce/digital leaders at fashion brands.
Trigger: what makes them buy now?
High returns and size uncertainty; low personalisation for anonymous first-time visitors.
Workflow: what inputs become what output?
Brand integrates eComID on its store; shopper carries size/style profile across connected brands; AI shopping agent Vera does size recommendation, conversational search and personalised discovery on PDP.
Economics: what it saves and how it charges
B2B SaaS to brands; claims shoppers have 30% lower return rate and brands see +10% conversion; 20m monthly shoppers.
Distribution: how it reaches customers
Demo-led for brands ("Request a demo"); network effect across connected brands.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-08-25 | — | €14.6M | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.