What it sells
Software for sports agencies that combines roster management, contract tracking and deliverable fulfilment with an AI engine that values endorsement offers against comparables.
Business model breakdown
Buyer: who owns the budget?
Sports agency principals
Trigger: what makes them buy now?
UnverifiedSports agencies needing to manage endorsement deals, contracts and finances in one place.
Workflow: what inputs become what output?
Endorsement deal valuation, contract and deliverable tracking (replacing spreadsheets)
Distribution: how it reaches customers
Demo-led direct sales to sports agencies; 11+ named agencies shown (ORR Hockey Group, Envision Sports & Entertainment, Peak Athletes).
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-10-07 | Pre-seed | $815,000 CAD | Relay Ventures (lead) | betakit.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.