What it sells
SaaS that uses AI agents to detect and take down counterfeit products, unauthorised sellers, fake listings, cloned stores and phishing pages.
Business model breakdown
Buyer: who owns the budget?
D2C brands, ecommerce sellers and enterprises facing IP infringement (beauty, supplements, electronics, fashion, pharma).
Trigger: what makes them buy now?
Counterfeits, unauthorized sellers, brand impersonation and stolen creative diverting demand, plus manual enforcement draining internal teams.
Workflow: what inputs become what output?
Online brand protection and takedowns
Economics: what it saves and how it charges
Claims 33,000+ IP violations removed and EUR 133M revenue protected per month; e.g. Wellnee EUR 1.9M protected in 30 days.
Distribution: how it reaches customers
Managed service with same-day onboarding, enforcement within 24 hours across 26 platforms, attorney escalation for complex cases.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-09-15 | Seed | €1.7M | Vendep Capital (lead), FIRSTPICK VC | tech.eu |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.