What it sells
Embedded lending infrastructure that lets B2B platforms and marketplaces offer financing to their business customers across 30+ European markets.
Business model breakdown
Buyer: who owns the budget?
UnverifiedProduct or payments/fintech leadership at marketplaces and B2B platforms.
Trigger: what makes them buy now?
B2B platforms and marketplaces want to boost growth, retain customers and earn revenue by offering financing, without regulatory complexity or multiple lenders.
Workflow: what inputs become what output?
UnverifiedPlatform integrates finmid via API; finmid underwrites and funds financing offers within the platform checkout with no regulatory build on the platform side ('launch in days').
Economics: what it saves and how it charges
Platform earns revenue on financing offered to its customers; finmid cites a Forrester study showing 306% ROI and customer results such as 31% larger order size and 45% higher deal conversion.
Distribution: how it reaches customers
Demo-led (Book a demo) with a developer portal/API for integration.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-10-12 | Series A extension | €17M | — | news.google.com |
| 2026-10-06 | Extension | €17M | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-13.