What it sells
Replaces spreadsheets in food-incident management
Business model breakdown
Buyer: who owns the budget?
UnverifiedQuality, food safety or ops leads at food and drink brands and manufacturers.
Trigger: what makes them buy now?
Product recalls, contamination and supply shocks managed in spreadsheets.
Workflow: what inputs become what output?
Create an incident, use pre-built playbooks and task boards, track severity, comms and regulator packs with a full audit trail.
Economics: what it saves and how it charges
Single annual subscription per brand plus onboarding fee; Enterprise scoped individually.
Distribution: how it reaches customers
Self-serve get-started plus demos.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-06-11 | Seed | £335K | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.