What it sells
Consumer lab testing and wellness.
Business model breakdown
Buyer: who owns the budget?
Individual consumers paying out of pocket (HSA/FSA eligible); employer offering exists.
Trigger: what makes them buy now?
Wanting proactive whole-body testing without insurance hurdles.
Workflow: what inputs become what output?
Join, test at 2,000+ labs or at home, clinicians review results, follow a personalised plan and retest; optional MRI/CT.
Economics: what it saves and how it charges
Annual membership; claims comparable testing could cost 15,000 USD.
Distribution: how it reaches customers
Direct-to-consumer online sign-up, gifting and employer channel.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2025-11-19 | — | $300M | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.