What it sells
A platform (flagship product GlossGenius) for in-person service businesses, such as beauty, wellness and health services, that automates scheduling, payments, marketing, staff management and client management.
Business model breakdown
Buyer: who owns the budget?
Service business owners (single and multi-location)
Trigger: what makes them buy now?
Business owners spend roughly one-third of their weekly time on administrative work
Workflow: what inputs become what output?
Manual scheduling, payments, marketing, staff coordination and client management
Economics: what it saves and how it charges
$2 billion in additional revenue generated and 112 million hours of admin work saved across customers
Distribution: how it reaches customers
Direct-to-SMB platform; expanding beyond GlossGenius with autonomous 'agentic products' that execute work end-to-end
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-07-21 | Series D | $44M | Lux Capital (lead); Bessemer Venture Partners; Imaginary Ventures; L Catterton Growth; 2048 Ventures; StepStone Private Ventures; plus existing investors | usatoday.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-11.