What it sells
360 camera plus AI software (Content Studio) that turns one property capture into HDR photos, floor plans, virtual tours, videos, property websites and marketing assets.
Business model breakdown
Buyer: who owns the budget?
Real estate photographers, agents and brokerages (site says trusted by over 10,000), typically the agency marketing lead or the agent paying for listing media.
Trigger: what makes them buy now?
Need to make every listing look its best and produce photos, video, social content and a property site quickly, like a bigger team, without separate tools and production handoffs.
Workflow: what inputs become what output?
Capture the property once with the Giraffe360 camera or upload own photos, then Content Studio produces edited photos, videos, tours and branded marketing.
Economics: what it saves and how it charges
Subscriptions to Content Studio tiers (Content Studio, Plus, higher tier with camera/tripod kit included) with annual project and AI-credit allowances, plus Giraffe360 capture-based media and enterprise plans on request.
Distribution: how it reaches customers
Self-serve subscribe plus free demo.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-03-26 | Series B | $10M | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-13.