What it sells
Women's health brand.
Business model breakdown
Buyer: who owns the budget?
UnverifiedConsumers buying for themselves online.
Trigger: what makes them buy now?
Vaginal dryness affects up to 75% of women in menopause and is undertreated, with products that feel clinical.
Economics: what it saves and how it charges
DTC product sales: Liberation Oil GBP 25, Soul Gel GBP 18, bundles at about 10% off, 25% off with subscription, refer-a-friend GBP 5.
Distribution: how it reaches customers
Own Shopify web shop with subscriptions, referrals and TikTok content.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-10-05 | Seed | £600K | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-13.