What it sells
White-label community marketplace for credit unions that connects members to local small businesses to grow SMB accounts, deposits and card spend.
Business model breakdown
Buyer: who owns the budget?
UnverifiedCredit union leadership (marketing, business banking or member experience) who license a white-label marketplace to grow small business accounts.
Trigger: what makes them buy now?
Credit unions need to grow small business deposits, products per member and card interchange; pilot evidence from MSUFCU.
Workflow: what inputs become what output?
Launch credit-union-branded marketplace in weeks, onboard local businesses, members discover and spend.
Economics: what it saves and how it charges
Likely SaaS/licence fee to credit unions (not shown); value claimed via deposit growth (MSUFCU pilot: $160K+ small business balance growth, 56% of participating SMBs grew deposits or added products) and interchange growth.
Distribution: how it reaches customers
Demo-led sales to credit unions (Book a demo, whitepaper).
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-07-01 | — | $1M | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-13.