What it sells
HR platform feeding data to agents.
Business model breakdown
Buyer: who owns the budget?
HR leaders, with finance, payroll and IT as secondary buyers; targets startup to enterprise, mid-market focus.
Trigger: what makes them buy now?
Fragmented people data and manual HR/payroll processes as headcount grows; wants HR, payroll and finance data connected for AI.
Workflow: what inputs become what output?
Core HR system of record, workflows and approvals, eSign, time and attendance, hiring and onboarding, performance reviews, learning, US/UK payroll, benefits, workforce planning and compensation, with Bob AI and MCP.
Economics: what it saves and how it charges
UnverifiedPer-employee SaaS subscription across modules (inferred); claims 5,500+ companies and 1,230,200 people on Bob.
Distribution: how it reaches customers
Demo-led sales ("Get a free demo"), partner marketplace and integrations.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-09-05 | — | $166M | Salesforce (lead) | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.