What it sells
Copyright-safe music licensing platform with AI music matching for YouTube and Instagram creators and brands in India, with 10,000+ licensed tracks and SFX.
Business model breakdown
Buyer: who owns the budget?
UnverifiedIndividual creators and brand marketing teams buying music licences.
Trigger: what makes them buy now?
UnverifiedCreators receiving copyright claims or strikes on YouTube/Instagram videos using unlicensed music, and brands needing cleared music for campaigns.
Workflow: what inputs become what output?
Creator uploads a video, AI suggests matching licensed music, edits/syncs in-app, publishes without copyright claims; featured-track use earns rewards.
Economics: what it saves and how it charges
Subscription per creator; one plan clears a set number of YouTube, Facebook and Instagram channels, unlimited downloads, no per-video licence. Also paid brand-solutions tier and artist side.
Distribution: how it reaches customers
Self-serve via website and mobile app download; Hoopr Music Influencer program and brand solutions (Hoopr Smash) for B2B.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-02-21 | Pre-Series A | — | The Chennai Angels | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-13.