What it sells
AI concierge.
Business model breakdown
Buyer: who owns the budget?
UnverifiedParents and working professionals in Indian urban households paying for a personal assistant service.
Trigger: what makes them buy now?
Household coordination load: repairs, meals, staff, birthdays, activity classes, healthcare follow-ups.
Workflow: what inputs become what output?
Customer messages on WhatsApp or app; a human PA with app tooling compares vendors, coordinates timing, drafts updates and payment links; customer approves before anything is booked or paid; live status feed.
Economics: what it saves and how it charges
Usage billed in coordination hours (planning, calling vendors, booking, follow-up); 1,561+ families on waitlist.
Distribution: how it reaches customers
Waitlist pilot in Delhi NCR, expanding city by city; WhatsApp and app.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-08-05 | Seed | $2.6M | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.