What it sells
Fan-activation platform for festivals: fans who join presales get a WhatsApp shop to buy tickets in-chat, AI agents handle one-to-one fan conversations, and fans create and share promotional content.
Business model breakdown
Buyer: who owns the budget?
Festival organisers / marketing teams
Trigger: what makes them buy now?
Slower, later ticket sales; only 17% of surveyed European festivals sold out in 2025
Workflow: what inputs become what output?
Presale ticket marketing and fan engagement
Economics: what it saves and how it charges
Engagement Platform subscription from EUR 79/month scaling by contacts (EUR 142/month at 10,000 contacts, 12-month contract), WhatsApp fees passed through at Meta rates; Ambassador Marketing from EUR 1,750.
Distribution: how it reaches customers
Fan referrals and user-generated content; WhatsApp commerce
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-10-13 | — | €750K | — | thesaasnews.com |
| 2026-10-08 | — | €750K | — | tech.eu |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.