What it sells
AI receptionist voice agents.
Business model breakdown
Buyer: who owns the budget?
NHS GP practices (practice managers) and PCN/ICB commissioners; enterprise tier for multi-site providers, B2B partners and telephony suppliers.
Trigger: what makes them buy now?
Long queues and missed calls at 8am peaks, reception staff overload and agency/overtime spend.
Workflow: what inputs become what output?
AI answers inbound calls, submits triage requests, books doctor/nurse appointments, checks/changes/cancels appointments, signposts patients, and hands over to the reception team when needed; set-up covers voice design, workflows/policies, staff and patient comms, and practice system integration.
Economics: what it saves and how it charges
Usage-based: practice pays only for calls the AI answers and completes; claims AI completes up to 70-80% of calls and saves reception about 6 minutes per call.
Distribution: how it reaches customers
Demo/quote-led (book a call, free personalised quote PDF) selling to practices; reseller and white-label partnership models offered; 150+ NHS surgeries.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-09-29 | — | £2.3M | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.