What it sells
Mobile coffee.
Business model breakdown
Buyer: who owns the budget?
Consumers buying drinks from carts or app; also individuals who become Jagoans (cart operators) at no cost.
Workflow: what inputs become what output?
Customer picks location in the Jago app, chooses a drink, pays with GoPay/OVO, and a trained barista (Jagoan) arrives within 15 minutes with an EV cart.
Economics: what it saves and how it charges
Low-price drinks from IDR 8,000 sold via EV mobile carts; Jagoans earn income from each cup sold; loyalty points (Energy) and bulk Jago Party orders.
Distribution: how it reaches customers
Roaming carts plus Jago app; recruitment of Jagoans aged 18-28; event catering.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-02-04 | Series B | $12M | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.