What it sells
Global marketplace for South Asian fashion.
Business model breakdown
Buyer: who owns the budget?
UnverifiedShoppers (South Asian diaspora and global) buy fashion; brands/sellers pay for ads and listings ("Become a Seller").
Workflow: what inputs become what output?
Shoppers browse brands and categories (kurta sets, lehengas, jewellery), order via app with duties and customs included; sellers list items and buy promoted placements.
Economics: what it saves and how it charges
UnverifiedMarketplace: brands list products; sponsored ("Ad") featured-brand placements shown; commission terms not shown.
Distribution: how it reaches customers
Web and app marketplace with app-exclusive shipping, rewards and wishlist.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-07-21 | Seed | $5.5M | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.