What it sells
App for practising spoken English with an AI tutor that gives feedback on grammar, pronunciation and fluency and adapts topics to level and interests; aimed at adults improving English for interviews, presentations and work.
Business model breakdown
Buyer: who owns the budget?
Individual adult learners (consumer subscription) and organisations
Trigger: what makes them buy now?
Career advancement (72% of users cite it)
Workflow: what inputs become what output?
Spoken English practice
Economics: what it saves and how it charges
B2C subscription via mobile apps plus B2B team licences (Loora for Business, demo-led; says hundreds of companies); affiliate program for tutors/creators.
Distribution: how it reaches customers
Consumer app plus B2B partnerships with companies, governments and universities
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-10-09 | — | $22M | — | news.google.com |
| 2026-09-16 | Series B | $22M | Union Tech Ventures (lead), vgames, Emerge, Hearst Ventures, QP Ventures | ua.news |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.