What it sells
Preventive health and longevity platform.
Business model breakdown
Buyer: who owns the budget?
The individual member (consumer), who can use Swedish wellness allowance (friskvardsbidrag).
Trigger: what makes them buy now?
Wanting to detect early signs of disease and track health before symptoms appear, rather than waiting for healthcare.
Workflow: what inputs become what output?
Measure (blood panel, results in 3 days), understand results, human expert guidance, one daily plan, retest yearly.
Economics: what it saves and how it charges
Annual membership subscription bundling testing, doctor support and coaching.
Distribution: how it reaches customers
Direct online membership signup with drop-in lab visits at 80+ clinics.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-02-12 | — | €1M | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.