What it sells
Kitchen and bathroom fittings.
Business model breakdown
Buyer: who owns the budget?
UnverifiedIndividual homeowners buying online (home renovation).
Trigger: what makes them buy now?
UnverifiedHome renovation or new-build fit-out where owners want branded sinks and commodes at about 35% below list, backed by a 30-day return and warranty.
Workflow: what inputs become what output?
Replaces generic fittings with branded sinks, commodes and bathroom products with up to 20-year warranty, installation support and 30-day returns.
Economics: what it saves and how it charges
D2C product sales at roughly 35% off list; e.g. Intelli Smart Commode Rs 37,990 vs Rs 58,999 list.
Distribution: how it reaches customers
Own D2C web store with video-call shopping, plus 30-day return and free delivery.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-10-06 | — | Rs 15 Cr | — | news.google.com |
| 2026-10-06 | — | ₹15 Crore | Sauce (lead) | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.