What it sells
An AI platform that reads real-time shopper behavioral signals, without relying on cookies or logins, so e-commerce brands can personalize the on-site shopping experience for anonymous and first-time visitors.
Business model breakdown
Buyer: who owns the budget?
E-commerce/retail brands
Trigger: what makes them buy now?
Static website experiences fail to adapt to first-time, anonymous shoppers even though ad targeting has become highly precise
Workflow: what inputs become what output?
Cookie- or login-dependent personalization systems and static website experiences
Economics: what it saves and how it charges
Sold on measured lift: pilots reported +7.26% add-to-cart (BRUNT), +8.29% revenue per visitor (Jordan Craig); one-day integration; commercial model not stated.
Distribution: how it reaches customers
Demo and pilot-program led (Book a demo, Pilot Program, Free Site Audit) for ecommerce brands, mostly Shopify; named customers BRUNT, FUN.com, Jordan Craig, Simon.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-08-06 | Seed | $10M | Bessemer Venture Partners (lead) | pymnts.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.