What it sells
Agents that generate ad campaigns, creative and video.
Business model breakdown
Buyer: who owns the budget?
Agencies, creative directors, marketers and e-commerce teams; individual creators also buy.
Trigger: what makes them buy now?
Time pressure and volume demands for campaign variants, video and product imagery with brand consistency.
Workflow: what inputs become what output?
Create nodes on a canvas (prompts, images, video, audio); connect them; pick models or let agent Mel choose; generate and branch variations; assemble in built-in editor; export.
Economics: what it saves and how it charges
Credit-based monthly plans with pooled credits; users own commercial rights to output.
Distribution: how it reaches customers
Self-serve signup with enterprise sales for large accounts.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-10-14 | — | $25M | — | pulse2.com |
| 2026-10-12 | — | $20M | — | news.google.com |
| 2026-10-12 | — | $20M | — | news.google.com |
| 2026-10-06 | Series A | US$20M (+ US$5M seed) | CRV | techcrunch.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.