What it sells
Uses AI to bring offline resale inventory online.
Business model breakdown
Buyer: who owns the budget?
UnverifiedRetail and eCommerce directors at charity retailers.
Trigger: what makes them buy now?
Slow manual listing and pricing of donated items; BHF automates 80,000+ eBay listings a month.
Workflow: what inputs become what output?
Photo, AI listing text in under 30 seconds, price research from comparable sales, auto sizing and virtual models, one-click publish, auto-delist on sale, shipping labels.
Economics: what it saves and how it charges
Software for retailers; claims 10x faster listing, 8x faster price research, 2.3x more views.
Distribution: how it reaches customers
Start for free or book a demo; partnerships with charities.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-09-04 | Pre-seed | €1M | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.