What it sells
Fintech group offering consumer and business lending, payments, savings, investments and e-commerce.
Business model breakdown
Buyer: who owns the budget?
UnverifiedConsumers and SMEs in Egypt, Pakistan, UAE and Turkiye (employees via salary advances, SMEs via financing/factoring).
Trigger: what makes them buy now?
UnverifiedUnderserved consumers and SMEs needing quick credit, salary advances or cash-flow financing that banks do not provide.
Economics: what it saves and how it charges
Claims USD 16B+ loans disbursed.
Distribution: how it reaches customers
Digital platform plus nationwide physical network; 1,200+ distribution points across 4 markets.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-10-02 | — | $82M | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-13.