What it sells
Mourning-clothes (funeral attire) service
Business model breakdown
Buyer: who owns the budget?
UnverifiedIndividual customer (or family member) renting for a funeral.
Trigger: what makes them buy now?
Sudden funeral notice requiring mourning clothes immediately.
Workflow: what inputs become what output?
Pick plan, store and time online and pay; try on in private booked space; take away; return by visit or mail without cleaning.
Economics: what it saves and how it charges
Rental revenue per 2-night/3-day rental from 4,980 yen (light) to 7,980 yen (full set) incl. tax; company says 99% of visitors rent after trying on, with refund if not fitting.
Distribution: how it reaches customers
Unattended 24h private fitting stores (20+ mainly Tokyo and Fukuoka) booked by smartphone; walk in, try on, take away.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-07-08 | Series A | 約5億円 | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.