What it sells
Brazilian digital account and prepaid Mastercard with Pix, savings (cofrinho), allowance (mesada) and Pix credit, aimed at a young generation.
Business model breakdown
Buyer: who owns the budget?
UnverifiedYoung Brazilians themselves (own account, Pix, prepaid card) and parents funding allowance (mesada) for minors; site says accounts are for all ages.
Trigger: what makes them buy now?
UnverifiedYoung people without a traditional bank account wanting Pix, a personalised Mastercard and a savings pot (cofrinho) in an app, plus referral incentive ("Convidou, ganhou").
Workflow: what inputs become what output?
Open account in minutes, send/receive Pix (also via WhatsApp), pay with prepaid card, save in cofrinho, parents manage mesada.
Economics: what it saves and how it charges
UnverifiedPayment-institution revenue model (card interchange, credit, partner offers); infrastructure partner QI Tech and BTG linked in footer.
Distribution: how it reaches customers
Self-serve mobile app (Android/iOS) with referral program ('Convidou, ganhou') and social channels.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-09-23 | — | $15M | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-13.