What it sells
Broccoli-based performance shot.
Business model breakdown
Workflow: what inputs become what output?
Taken before intense efforts, from training to race day, no loading phase.
Economics: what it saves and how it charges
Direct-to-consumer webshop with bundle discounts and delivery within Europe; prices in SEK.
Distribution: how it reaches customers
Direct-to-consumer Shopify store shipping across Europe/US, retail store locator, team and athlete endorsements.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-04-17 | — | $4M | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.