What it sells
Data-driven motor (car) insurance with individualized, fairer premiums for good drivers, underwritten with Zurich-group partner DA Direkt (NL site).
Business model breakdown
Buyer: who owns the budget?
UnverifiedPrivate car owners in the Netherlands buying their own car insurance online.
Trigger: what makes them buy now?
Car owners paying too much as good drivers or renewing/switching insurer; WA is legally mandatory, and cover choice depends on car age (WA 12+ years, WA+ 6-11, All-risk 0-5).
Workflow: what inputs become what output?
Enter license plate, get a premium quote online, choose WA/other cover, claims handled digitally.
Economics: what it saves and how it charges
UnverifiedEarns premium (or commission) as the customer-facing insurer brand with Zurich-group DA Direkt as underwriter, differentiated by lower premiums for good drivers (split not stated).
Distribution: how it reaches customers
Direct online sales per country domain (ominimo.nl, .pl, .eu) with Trustpilot reviews.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-07-27 | Series B | — | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-13.