What it sells
Trusted AI platform.
Business model breakdown
Buyer: who owns the budget?
Individual consumers subscribing to an expert onix via the iOS app.
Trigger: what makes them buy now?
Health, longevity, sleep and stress questions where generic AI advice is not trusted ("Your health is too important for generic AI").
Workflow: what inputs become what output?
User states a health concern, is matched with experts, then chats with an 'onix' AI trained exclusively on that expert's licensed knowledge; iOS app.
Economics: what it saves and how it charges
Subscribe to an expert's onix (Substack-like model, quoted WIRED description on page); experts license their knowledge.
Distribution: how it reaches customers
iOS app download; experts recruited via 'Become an Expert'.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-09-09 | Pre-seed | $5 Million USD | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-13.