What it sells
Technology-driven boutique gym concept combining group energy with individual, data-driven training.
Business model breakdown
Buyer: who owns the budget?
UnverifiedIndividual ambitious hobbyist athletes; employers buy company classes.
Trigger: what makes them buy now?
Race preparation (Hyrox, marathon, triathlon, ultras); a 'road to Karlsruhe' offer lets race registrants train for less.
Workflow: what inputs become what output?
Member books a spot per studio (open gym, group class, personal training) in the app, spends credits, trains on the floor; teams can book company classes or a whole-studio bookout.
Economics: what it saves and how it charges
Pay-per-slot credits and monthly memberships (3-month minimum), plus personal training, company classes and studio bookouts; expansion and franchise page indicates growth by new studios.
Distribution: how it reaches customers
App and web booking per studio (Munich HQ, London Bridge, Dusseldorf, Copenhagen soon); franchise/expansion route.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-03-23 | Pre-seed | 5 Millionen Euro | Vorwerk Ventures (lead), Benjamin Burkhardt, angels | startbase.de |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.