What it sells
Senior-friendly emergency smartwatch and family app.
Business model breakdown
Buyer: who owns the budget?
UnverifiedSeniors themselves or adult children buying for their parents; care insurance can reimburse for those with a care level.
Trigger: what makes them buy now?
Fear of a fall or sudden health problem when no phone is at hand, and family worry about not being told when an emergency happens.
Workflow: what inputs become what output?
Wearer presses the watch button, speaks via the watch to the in-house 24/7 emergency center, staff alert nearby rescue services (fire brigade, Malteser, ASB), then notify up to four emergency contacts.
Economics: what it saves and how it charges
Monthly subscription plus one-time device price; care-insurance reimbursement lowers cost.
Distribution: how it reaches customers
Online signup with free trial, phone sales line, brochure request, care-insurance application support.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-04-28 | — | €11M | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.