What it sells
Personal AI agent and wearable assistant.
Business model breakdown
Buyer: who owns the budget?
UnverifiedIndividual consumer buys the Band directly online.
Trigger: what makes them buy now?
Wasted time on hold calls, forgotten subscriptions, returns and scheduling; site claims users save $408/year, hand off 30+ calls a month and regain 12+ hours a week.
Workflow: what inputs become what output?
Finds cheapest options, cancels forgotten subscriptions, starts returns, makes calls and waits on hold, takes notes, answers emails after approval, books travel and appointments.
Economics: what it saves and how it charges
Hardware one-time sale: Persona Band $179 early-bird (list $219), no subscription; the software service is free; extra straps $49 (knit/liquid) or $89 (suede).
Distribution: how it reaches customers
Direct-to-consumer: free start on iMessage and hardware pre-orders on its own site.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-10-11 | — | $10M | — | news.google.com |
| 2026-10-09 | — | $10M | — | news.google.com |
| 2026-10-08 | — | $10M | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.