What it sells
In-field crop nutrient testing
Business model breakdown
Buyer: who owns the budget?
Agronomists, growers and ag retailers who buy the LENS device and Fieldbook software.
Trigger: what makes them buy now?
Traditional lab tissue testing takes about a week and results arrive after the window to act has passed.
Workflow: what inputs become what output?
Pick leaves, scan with LENS, get nutrient results in minutes, then adjust fertilizer; replaces week-long lab testing.
Economics: what it saves and how it charges
UnverifiedHardware (LENS device) plus Fieldbook cloud software; no prices published.
Distribution: how it reaches customers
Contact/direct sales; Fieldbook login.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-06-15 | — | $1.5M | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.