What it sells
Online grocery store.
Business model breakdown
Buyer: who owns the budget?
UnverifiedHouseholds ordering weekly groceries through the app.
Workflow: what inputs become what output?
Order in the Picnic app, no subscription needed; groceries delivered free by electric vans in a chosen slot, minimum order 45 euro; money back via app if unhappy.
Economics: what it saves and how it charges
Always low prices and always free delivery; margin from grocery sales.
Distribution: how it reaches customers
Self-serve via the Picnic app download.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2025-11-21 | — | €430M | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.