What it sells
Agent-to-agent advertising infrastructure: seller agents for publishers and buyer agents for brands and agencies.
Business model breakdown
Buyer: who owns the budget?
UnverifiedHeads of programmatic/ad operations and revenue at publishers; media buyers and trading leads at advertisers and agencies.
Trigger: what makes them buy now?
Publishers want premium rates for first-party data and advertisers want inventory and signals that traditional programmatic does not surface; agentic buying is emerging.
Workflow: what inputs become what output?
Seller agents monetize publisher first-party data and inventory; buyer agents plan, buy and optimize campaigns, transacting directly agent to agent.
Economics: what it saves and how it charges
UnverifiedLikely a revenue share or fee on transactions between seller and buyer agents plus publisher yield tooling; site claims higher yield for publishers but gives no numbers.
Distribution: how it reaches customers
UnverifiedDirect sales and contact; publisher onboarding plus agency partnerships.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-10-06 | — | $5M | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-13.